Included in your plan each month are 1,000 SMS segments. 1 segment = 160 characters, so a text that is over 160 characters will count as more than one segment. Also using characters such as emojis changes the way that messages are handled and as a result, reduces the character limit on the SMS message. Pictures count as their own segments. 

After you go over the first 1,000 SMS segments, Bottle charges on a per-segment basis to what amounts to around 2 cents per segment. You can always use our text provider Twilio's character counter to see how many characters are in a message you are planning to send.