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SMS Best Practices and Things to Avoid

  • updated 7 mths ago

In the U.S., carriers restrict public URL shorteners like bitly and tinyurl to prevent abuse by spammers and scammers.

It's possible that using personal identifying information in your SMS messages can get flagged by carriers. Scammers often use this to connect with targets to move the conversation forward. 

Some examples of personal information:

  • Name
  • Address
  • Birthdate

After being registered for Twilio A2P, carriers often filter messages that are not identifiable. Bottle registers your business directly, so let the recipients of your message know who's sending their way! 

Example: Hey, Bottle here! Your order is ready for pickup today!

 

Here is a link to best practices as provided by the CTIA (Cellular Telecommunications Industry Association)

https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms

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