Replacement variables let you insert a variable into a conversation or within automations. For example, let's say you wanted to send a scheduled message to customers and include their names. When composing that message, you'd set it up as follows:

Hey, {{{name}}}!

List of replacement variables

Each of the below replacement variables is directly related to certain contact information. 

{{{name}}}
{{{first_name}}}
{{{last_name}}}
{{{email}}}
{{{referral_code}}}
{{{account_credit}}}
{{{user.phone}}}
{{{cart.link}}}

You can also invoke anything you've created as an attribute. For instance, if you create a "city" attribute, you can use that attribute's value in a message by inputting:

{{{city}}}